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Beauty Industry

A Soft, Sweet License

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By: Jamie Matusow

Editor-in-Chief

Those who have warm memories of those sweet, sticky MARSHMALLOW PEEPS from Easter’s of their childhoods, will soon be able to indulge their nostalgia with all manner of merchandise, including a selection of lip glosses and lip balms.

Just Born Inc., Bethlehem, PA, makers of MARSHMALLOW PEEPS brand candies, has developed a line of officially licensed PEEPS brand merchandise available this Easter. The PEEPs licensing program will include including squeeze toys, baskets, purses, backpack clips and pens available in various department, discount, drug and specialty stores.

Avon will offer a line of PEEPS Plush Waddlin’ Peepin’ Chick and Bunny Toys available through Avon USA & Canada. And PEEPS Cosmetics, lip gloss and lip balm will be available at Target, Wal-Mart, Kmart, Claire’s, Deals, Dots, Shopko, EJ Toys & Gifts and Magique Novelties.

Other licensed merchandise includes: stationery, hats and visors, Italian gold charms, greeting cards and paper goods, decorative light sets and socks. More information: contact Ellie Deardorff, (609) 279-0977, E-mail: edeardorff@justborn.com , or Milena DeLuca, (609) 448-3636, E-mail: mdeluca@justborn.com.

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